Cookie policy
How we use cookies and similar storage on the website
This website uses cookies as well as localStorage and sessionStorage. We use these technologies only for website operation, forms and the measurement categories you choose to enable.
Last updated: 12 July 2026
What we use
Essential preference storage: we store versioned category settings so the website respects your choice on a later visit.
Analytika po souhlasu: after consent, we load Google Analytics and internally store auxiliary analytical identifiers within the current session to evaluate the visit source.
Advertising measurement after separate consent: we use Google Ads to measure enquiries accepted by the server and phone clicks. The accepted enquiry identifier also prevents duplicate counting.
External map content: embedded Google Maps content may load on some pages. It is not used for advertising, but when displayed, technical data may be transferred between your browser and Google.
What we do not enable: we do not use the advertising category for personalised advertising, remarketing lists or behavioural profiling on this website.
Jak funguje volba v banneru
Essential only stores your choice and does not load analytics or advertising measurement.
Customise lets you enable analytics and advertising measurement independently. Accept all enables both optional categories.
You can reopen settings later through the link Cookie settings in the website footer.
Details on how we work with personal data in these processes are also available in the document Information on personal data processing.
brv-cookie-consent
- Typ
- localStorage
- Poskytovatel
- Bravion Group s.r.o.
- Purpose
- Stores the versioned essential, analytics and advertising measurement choices so the website can respect them on a later visit.
- Legal basis
- Necessary demonstrable storage of your choice and proper consent management.
- Storage period
- Until the choice is changed or website data is deleted in the browser.
Google Analytics
- Typ
- Cookies and third-party scripts
- Poskytovatel
- Purpose
- Website traffic measurement, basic visit statistics, evaluation of interactions and technical page performance.
- Legal basis
- Consent given in the cookie banner.
- Storage period
- According to the lifetime of individual identifiers and Google Analytics settings. The exact period may differ by identifier type.
Google Ads - conversion measurement
- Typ
- Third-party cookies and script
- Poskytovatel
- Purpose
- Measures conversions for enquiries accepted by the server and phone clicks. This does not enable personalised advertising or remarketing on the website.
- Legal basis
- Separate consent for the Advertising measurement category in the cookie banner.
- Storage period
- The website does not set its own fixed retention period for Google Ads identifiers. Retention depends on the identifier type and the current Google service settings.
brv-ai-attribution
- Typ
- sessionStorage
- Poskytovatel
- Bravion Group s.r.o.
- Purpose
- Temporary storage of information about the traffic source from AI search for internal analytical evaluation after consent.
- Legal basis
- Consent given in the cookie banner.
- Storage period
- Only for the current browser session.
brv-ai-attribution-visit-sent
- Typ
- sessionStorage
- Poskytovatel
- Bravion Group s.r.o.
- Purpose
- Prevention of duplicate analytical event submission during one session.
- Legal basis
- Consent given in the cookie banner.
- Storage period
- Only for the current browser session.
brv-lead-tracking-v1
- Typ
- sessionStorage
- Poskytovatel
- Bravion Group s.r.o.
- Purpose
- Stores the technical identifier of an accepted enquiry so the same analytics or advertising conversion is not sent repeatedly during one session.
- Legal basis
- Used only after consent for the corresponding measurement category.
- Storage period
- Only for the current browser session.
Note on external services
We do not automatically load the interactive Google map on the contact page. On some other pages, however, embedded Google Maps content may be present, and when it loads you connect directly to a third-party service.
If we ever expand the scope of cookies or technical storage, we will update this page and the cookie banner so the description matches the real website implementation.